Finally Rid Yourself of [Annoying Problem]
Use this text section to explain the number 1 problem or frustration that your product or service will help your customer solve. Think about what makes them suffer the most, that you can help them with.
Keep this section short and to the point. And use text highlights such as this one, to add some visual variety and emphasize important statements.
Keep in mind that even if you use a video as your main sales tool, not all visitors will watch it. Don't hesitate to repeat important points from the video in your written copy on the page as well.